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SEO – Matt Langford

Search Engine Optimisation & Search Engine Marketing

TBGDigital Report Indicates Rising Costs Of Advertising With Facebook


Chelmsford, Essex (PRWEB UK) 19 January 2012

TBGDigital has been monitoring the costs of advertising on social network Facebook and has published a report this week that indicates the average cost-per-click for users of the site is increasing.

The study indicates that although click-through rates are on the rise (they increased by 18% between the first and fourth quarters of 2011), the average cost-per-click is up by 10% in the United States. Interestingly for many UK-based businesses, the report found that the average CPC actually decreased by 11% in this region.

Evaldas Balcius, Head of Paid Search at SEO Positive, a renowned Pay Per Click agency based in Chelmsford, has interpreted the figures as alarming but not currently concerning.

Facebooks advertising platform is quite volatile as it is relatively new to businesses and brands,” Evaldas explains.

“The statistics in the report shouldnt be taken at face value if you believe that Facebook PPC advertising is or could be working for you, its another marketing channel that should be explored.

The news comes as SEO Positive announces the launch of its Facebook Advertising packages for businesses seeking to market their products or services with the platform. As Evaldas and his team discover that competing for ad space within the network is becoming increasingly difficult, they are encouraging business marketers to enquire about how they can manage their Facebook PPC accounts more cost-effectively with the help and support of the company.

SEO Positive was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and online reputation control.

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Web Key and USB Drive is the Best-Rated Promotional Item for any Business, It Connects, Tracks and Provide Results on First Connection

Trumbull, CT (PRWEB) January 05, 2012

Mastercopy (http://www.cdmastercopy.com), an established leader in the Disc Duplication and Promotional Products, is launching the WEB KEY USB as apart of the new and improved product line. Web Key USB is an innovative medium that allows promotional items to be more useful by connecting and tracking clients. The Web Key USB is a spin off from a standard USB drives. The web key usb offer a feature that allows tracking for instantly identifying clients by a play to launch encryption for better understanding of the user activities. Companies should assure this apart that need to know who are using their product or services.

The offers direct connection with information about products or services, Connect businesses with clients, track clients activities, measure effective ROI and a great promotional items.

“We are excited to offer our customers the Web Key USB . Our new and improved branding item has been engineered and fine-tuned to deliver quality Information,” stated Renee Lunchana, Vice President, Sales and Marketing, Mastercopy. “In over populate advertising environments, giveaways such as cups, t-shirts, notepads are common, but untraceable. Web Key USB provides to help company understand who they clients are and what they want.”

Web Key USB features:

Dynamic Page Solutions Combines Patent-Pending MLS IDX with PPC Management Strategies to Capture Real Estate Leads on the Internet


Mesa, Arizona (PRWEB) December 30, 2011

Dynamic Page Solutions announces Lead Performer: The strategic combination of paid placement Internet advertising with a search engine optimized real estate IDX to gain search engine traffic and real estate leads from both paid and organic results for related keywords.

Early adopters of this new program gain exclusivity of a new template designed specifically to convert paid search traffic into real estate leads. The same template is powered by Dynamic Page Solutions proprietary content management system which automatically generates thousands of optimized pages for homes for sale in a clients market. MLS listings are sorted and categorized based upon many inherent property features and the description uploaded to the MLS by the listing agent. Properties can be optimized for terms such as condo, gated community, golf community, foreclosure, short sale, affordable, luxury and many more terms. Each listing that is available on the MLS through broker reciprocity agreements can be used to bring traffic to a clients personal website.

One of the core benefits of using our indexable IDX which is further enhanced by optimization of property types is the ability for branded web pages to be returned for a significant number of user queries. Internet marketing typically consists of targeting keywords. Creating many web pages that target a great variety of keywords broadens the chance of matching these keywords to user queries (homebuyers). Dynamic Page Solutions real estate technology creates these optimized web pages, (individual real estate listings) automatically and without the need for a real estate professional to understand web development or determine which keywords to go after.

Clients can have thousands of web pages working for them autonomously to gain new real estate business. Having a strong web presence is increasingly critical in real estate marketing since most homebuyers begin their search for real estate on the web and this trend will only grow as mobile Internet devices gain traction. Unlike competitor agreements, Dynamic Page Solutions Lead Performer websites come with custom keyword research, SEOed content, 28 buyer topics, a premium CRM and clients can retain possession of the site should they choose to cancel the PPC portion of the program and only continue with a monthly hosting fee. Some Lead Performer examples can be seen here: http://www.phoenixhomeslive.com and http://www.gilberthomesnow.com.

Dynamic Page Solutions currently provides services in 60 MLS markets across the nation and is growing to include new markets each month. Agents and brokers that are serious about growing their real estate businesses choose Dynamic Page Solutions as their website and IDX provider because of the ability to win real estate traffic. Additional services include SEO and PPC management. For more information on IDX solutions and real estate websites visit http://www.leadperformer.com/ and http://www.dynamicpagesolutions.com or telephone (480) 839-0016.

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